102.7 KYTE FM
FACILITIES:
102.7 mHz WITH 66 THOUSAND WATTS OF POWER.
OPERATION:
FOUNDED IN 1976, KYTE-FM IS THE OLDEST FM RADIO STATION ON THE OREGON COAST. THE MOST POWERFUL RADIO STATION IN THE AREA, KYTE-FM OPERATES 24 HOURS A DAY. OPERATED BY YAQUINA BAY COMMUNICATIONS INC. WITH KNPT AM, KNCU FM, KBCH AM AND KCRF FM IN NEWPORT AND LINCOLN CITY, OREGON
SERVICE AREA:
OREGON’S CENTRAL PACIFIC COAST FROM COOS BAY TO ASTORIA, INLAND TO THE CASCADE MOUNTAINS. THIS AREA HAS 150 THOUSAND RESIDENTS, BUT, WITH THE INFLUX OF WEEKLY VISITORS AND TOURISTS, SWELLS MANY TIMES TO OFTEN TRIPLE ITS OWN POPULATION
PROGRAMMING:
HOT ADULT CONTEMPORARY MUSIC WITH LIVE, LOCAL ANNOUNCERS. THE BEST OF TODAY’S HITS AND YESTERDAY’S FAVORITES. KYTE-FM IS THE RYTHYM OF THE OREGON COAST.
AUDIENCE:
TARGETED TO ADULTS, 25 TO 49. KYTE-FM REACHES MORE OF THE OREGON COAST THAN ANY OTHER STATION.
NEWS:
STRONG LOCAL NEWS, WITH 7 DAY A WEEK LOCAL NEWS TEAM, WITH EQUIPMENT CAPABLE OF DIRECT CONTACT WITH THE STUDIO. NEWSCASTS AT 7:00 AM, 8:00 AM, NOON AND 5:00 PM. PAUL HARVEY 3 TIMES A DAY MONDAY THROUGH FRIDAY. TWICE A DAY SATURDAY.
PROMOTION:
PROMOTING WITH THIS POWERHOUSE STATION REACHES NEARLY TWO THIRDS OF THE COAST. ADD THE ABIILITY TO COMBINE PROMOTIONS WITH OUR 4 ADDITIONAL STATIONS FOR THE MOST IMPACT TO THE BROADEST AUDIENCE IN THE AREA.
